Olga Kostina

Sustainable Lifetime Enthusiast
 

I have a deep passion for travel and photography, with a particular interest in capturing architecture and diverse lifestyle scenes. In early 2023, I made the move to Barcelona, where I completed my MBA and embarked on a new journey focused on promoting sustainability in leadership and all facets of life.

One of the most influential inspirations for this path has been Paul Polman and his book Net Positive, which explores how individuals and businesses can foster a more sustainable future. Sustainability, after all, extends far beyond environmental responsibility, it is a holistic approach that touches every aspect of life, both personal and professional. This includes sustainable leadership, recruitment, and marketing practices, which, when cultivated, can significantly enhance a company's employer branding and make it more appealing to top talent.

As I delve deeper into these topics, my dissertation will focus on the essential role of sustainability in shaping recruitment, marketing strategies, and employer branding. Ultimately, while companies can drive these changes, sustainability begins on a personal level, something each of us can integrate into our own lives.

As part of my efforts, I have also ventured into affiliate marketing, partnering with brands that align with my values of sustainability. Through these collaborations, I promote products and services that resonate with eco-conscious consumers and responsible businesses.